Technology has been changing face of Marketing Communications everywhere. The new marketing team has to be expert in marketing and technologically savvy. To meet this requirement, a new breed of Marketing executives have evolved. These are hybrid executive that’s business savvy with a solid analytical and technical background. We call them Chief Marketing Technology Officers.
Marketing + IT = Chief Marketing Technology Officer (CMTO)
It’s the CMTO that can lead a business boldly into a world shaped by Big Data, smart devices, social and local, while making integrated marketing possible.
So what does a Chief Marketing Technology actually do? Here is an infographic to explain it all.
Reference: Post by Linda Bustos at Getelastic.com