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You are here: Home / Infographics / Chief Marketing Technology Officer

Chief Marketing Technology Officer

March 4, 2014 By Paramjeet Singh 2 Comments

Technology has been changing face of Marketing Communications everywhere. The new marketing team has to be expert in marketing and technologically savvy. To meet this requirement, a new breed of Marketing executives have evolved. These are hybrid executive that’s business savvy with a solid analytical and technical background. We call them Chief Marketing Technology Officers.

Marketing + IT = Chief Marketing Technology Officer (CMTO)

It’s the CMTO that can lead a business boldly into a world shaped by Big Data, smart devices, social and local, while making integrated marketing possible.

So what does a Chief Marketing Technology actually do? Here is an infographic to explain it all.

Chief Marketing Technology Officer

Reference: Post by Linda Bustos at Getelastic.com

Filed Under: Infographics, Technology

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  1. 大樂透獎金 says

    September 15, 2014 at 3:08 am

    Great content, thanks a lot !!

    Reply

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